Decide upon news and activities to report during a broadcast and how to present them for optimum audience interest. They decide upon choice of vocabulary based on education level of listeners.

Select guests to be interviewed during the show and decide upon the interview format and topics to be described. They review subject material with guests prior to broadcasting.

Read or ad-lib scripts to identify stations, introduce & close shows, announce station breaks, commercials or public service information. Deliver commercials with intent to motivate sales.

They read news flashes to keep audiences informed of important happenings and decide what local or national events will be of greatest interest and arouse attention of the listening audience.